A CEO of a large pharmaceutical company is evaluating whether to place more money in next year's budget for television advertising


A CEO of a large pharmaceutical company is evaluating whether to place more money in next year's budget for television advertising

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A CEO of a large pharmaceutical company is evaluating whether to place more money in next year's budget for television advertising for XBC, a new drug for controlling asthma. The cost of advertising is always an important consideration in the phase I roll-out of a new drug. He asks whether there is a strong relationship between the number of orders received and the amount of money spent on television advertising for drugs. The regression equation is:



A. Orders = 1.401 + 0.043 * Advertising

B. Advertising = 8.072 = 36.214 * Orders

C. Orders = 1.516 + 1.042 * Advertising

D. Orders = 0.042 + 1.516 * Advertising

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